Finished Poster!

•March 25, 2011 • Leave a Comment

This is my finished poster. I think this advertisement should be placed in gossip and fashion magazines. Look, More!, Heat, Elle, Cosmopolitan etc would be ideal. It would successfully appeal to our target audience (young women, teens to 25 year olds ) as these are the types of magazines that they read. Plus, our drama centers around the fashion world so this should instantly interest those who buy fashion magazines.  It could also work in The Radio Times as this would appeal to those readers who already listen to radio dramas and would effectively broaden our audience.

I think the poster should start being advertised in the magazines 3 weeks before its release date as this will be enough time to inform a large target audience.  This 3 week advertising time gives the audience enough notice and any longer period would be to much in advance so many people could lose interest of waiting for the drama to start.

Photoshop developments part 2:

•March 23, 2011 • Leave a Comment

A lot of editing was needed to make the image of the model work well on the poster. I had to remove the background using the Quick Selection tool, as she would be placed on a plain white background and needed to blend into this.

The wine bottle needed to be replaced with a pair of scissors, to tie in with the theme and title ‘Rough Cut‘. To do this, I zoomed in on the area, and adjusted the rubber tool to a small brush so I could carefully remove the small areas around the model’s hand. Now the bottle had disappeared,  I was able to insert the image of the scissors on a separate layer. By clicking on that new layer  it allowed me to place them where the bottle had been, as if she had been holding the scissors in the original shot.

I also thought she would look better with the angle of the shoe above her if she was completely rotated to face the other way, as she would match the poster’s layout more. Here is a screen shot of how I achieved this:

Photoshop developments part 1:

•March 23, 2011 • Leave a Comment

I am using Photoshop to create my poster for ‘Rough Cut’.  Here are some examples of how I used tools in my developments:

Before...

I only wanted to use the leg and shoe in this image, so to remove this area from the background I used the Photoshop quick selection tool to highlight the area.

If I didn’t cut this accurately, I could click the ‘Alt’ button to deselect the mistake and continue selecting the rest.

Then once I selected what I wanted, I clicked on ‘Refine Edge’ on the top toolbar. This allowed me to smooth out the jagged edges, by adjusting the feather and smooth tool.

...After

I could then save the new image as a separate layer to use on the poster!

To change the colour of the tights I used the Quick Selection tool again to highlight the area and then selected ‘Adjust Hue/saturation’ in the drop-down Image menu.

I clicked on the preview option so I could measure how much I was adjusting the colour.  By moving the Hue slider left or right and turning up the amount of green, I could completely change the colour of the tights to what I wanted and then clicked ‘Ok’ to apply it.

Poster photoshoot!

•March 22, 2011 • Leave a Comment


Here are some of the pictures I took to possibly use on the poster. I plan on using the 4th image to represent the protagonist in the drama. I have to edit this picture in many ways on Photoshop to achieve the finished result, for example: I will have to remove the background behind the model and replace the wine bottle with a pair of scissors etc.

Taking the perfect picture of the shoe was difficult as capturing the right angle was a challenge (e.g on the 3rd image) but eventually I took one which would look professional on the finished poster – the 4th image. Now I need to cut out the shoe from the background, insert it onto the poster and place it above the protagonist. I also want to change the colour of the tights to bright green as a connotation of this colour is envy.  This works with the overall theme as the shoe represents the protagonist’s jealous rival standing in their way.  Also, bright colours will stand out more to the reader, making it more interesting for my target audience as it grabs their attention.

Production Log: Poster Theme and Planning

•March 21, 2011 • Leave a Comment

Here is the mind map I made when discussing the theme of the poster with my group and the main ideas I came up with. I established that my poster must appeal to a young female audience, appear fun and exciting to match its comedy genre and include BBC radio 7’s logo as this is my desired institute for broadcast. 

This shows how I developed my ideas and created two rough designs for my poster campaign. (If these pictures are too blurry to read, please click on them to open bigger, clearer images in a new window)
I have chosen to use my second idea as a guideline for when I create my promotional poster on Photoshop, so I can now move on to the next stage of production. 🙂

Research: Forms and conventions of a poster campaign

•March 20, 2011 • Leave a Comment

I am researching examples of promotional posters to develop an idea of what I should aim for when creating my own for publication in a national newspaper or magazine. However, as radio dramas are not usually advertised in this format, I have used film posters as a reference instead, as these incorporate similar conventions that I should use. (Forms such as: title, fonts, layouts, pictures, release-date etc,) I also looked into audio c.d. covers for radio dramas, as this is more similar topic and could give me helpful ideas on what my poster would need to include to stand out as a campaign focused on a radio drama.

 

Big bold title, bubble writing, looks hand-written, almost giving a cartoon-like effect, reflecting the comedy genre?
Red background on title makes it stand out and the background image is lined paper – as if it has been written down, like someone stereotypically would do in high school. This gives the audience clues on the genre – teen comedy and entices in the target audience.
Main characters are in the centre of the page, grabbing the reader’s attention, plus the plain background makes them stand out more.
Laura Mulvey’s male gaze theory could be supported here as the pretty blonde girl, with a playful facial expression would attract a young heterosexual male audience. Also the mid-shot camera angle used, with characters looking directly into the camera lens gives the audience an illusion of intimacy, which engages them as they feel more of a connection with the advertisement.

  • big picture of main characters
  • mid shot camera angle
  • eye contact in pictures
  • title in a large font
  • release date clearly stated at the bottom
  • unique idea to grab attention


Mix of realistic picture and cartoon image – makes it look quirky and funny, attracting an audience interested in comedy.
The heart indicates that the film is about heartbreak, which may attract a female audience, but character shown is male, so is someone relatable for a male audience too.Also, the blue and red colour scheme attracts both a male and female audience.
The big title in red makes the name of the film more memorable.
Having a white back ground means the audience can focus on the information given in the bright blue heart, which gives a list of actors and previous successful films to engage a specific target audience. Furthermore, the impressive text: ‘THE ULTIMATE ROMANTIC DISASTER MOVIE’ makes it sound different to the average Rom-Com. It sounds more exciting, so the poster successfully promotes the film.

  • mix of cartoon image and realistic picture
  • big title and release date
  • includes picture of the main character
  • bright colours against a white background
  • impressive text

This cover has a very busy looking layout. With lots going on in a small space, the drama seems action-packed and the machinery picture makes it look sci-fi, attracting a specific audience interested in this genre.

The title stands out as it is placed over a black background. I could use this effect on my own poster.

The Mid-shot picture focuses on the main characters. They are all looking into the camera lens, creating a very strong picture that reaches out to the audience looking back at them.

It clearly states the institute of broadcast (BBC), so I must consider this logo when making my own poster. I plan to make my drama look just as realistic and professional by including the BBC Radio Seven logo, as this is where most radio dramas are featured.

This c.d cover also shows which institution it is broadcast on, so it is essential that I do the same on my poster.

The title is the recognisable Archers’ logo, so fans of the drama will instantly recognise it.

Also, the setting of the drama is clear as the characters are displayed in front of a bright picture of fields, which is appealing to a target audience interested in the countryside.

As my drama is set in London city, I aim to attract a young audience interested in this location, so should perhaps include the London skyline as a border for my poster, to successfully appeal to my target audience.

Audience Feedback

•March 4, 2011 • Leave a Comment

It is important to carry out audience research to discover what listeners think about our drama. Any constructive criticisms we receive can help us as it shows us which areas we can improve on.

We gained feedback from a randomly selected group of students, (roughly about 15 male, 5 female) by getting them to fill in a simple questionnaire on paper while listening to our audio. Due to the gender bias, we initially feared that because the drama is generally aimed at a female audience (as it revolves around a feminine character and the fashion industry),  the storyline would not particularly engage the selected audience. However, the feedback was encouragingly positive, with the majority marking the overall drama 9/10!

I noted that a few people commented that the silent gaps indicating scene changes were too lengthy, as although it is important to leave a few seconds to differentiate between each scene change, the audience found that too much of a gap meant the drama had too many pauses.  – I plan to move scenes closer together as this  will make the final piece sound much smoother for our target audience.

We also considered the idea that the antagonist, Vivienne, could in fact be a homosexual man, as the character has a male voice, and this would make the final scene more shocking as the protagonist could discover that her boyfriend has actually been having an affair with another man! In the fashion industry the name ‘Vivienne’ could also be acceptable as a man’s name. This storyline would make our drama more contemporary and therefore perhaps more appealing to our modern target audience.

However, others disagreed with this idea to change our drama in such a drastic way as the male voice representing Vivienne as a female character added to the comedy value. We purposely included the male voice to give it a very over-the-top  ‘panto’ style, which is the main aspect of comedy in the drama. Vivienne’s dialogue got the most laughs and positive response from our audience,  so this indicates that the pantomime themed character works, and we should not change this idea.